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Category Archives: conscious marketing

marketing as spell-casting

21 Friday Jul 2017

Posted by charlon bobo in conscious marketing

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agenda, electromagnetic, intent, magic, max spiers, spell, tyranny

(Black) magic is simply the manipulation
of electromagnetic energy with will and intent.

Max Spiers

Marketing can be a dangerous game.

As we craft the words for positioning our products and services for sale, how deeply do we examine our intent behind those words? Are we blindly yet willingly perpetuating the status quo because we think that’s the only way to be successful in business? Are we unknowingly participating in the tyranny of manipulation marketing with personal or professional agendas in attempts to commodify people?

gridworkWhen you look closely at – and feel into – the energetic gridwork of most marketing content within the entrepreneurial world (websites, programs, books, sales pages, ads, campaigns, etc.) you will see and sense a distinct layer; a counter-cross-hatched complexity that is intended to undermine and override one’s sense of what’s right for them… ultimately, yet not surprisingly, for the direct benefit of the marketer.

If you have an agenda – any agenda – you’re spell-casting. You’re using a strategic methodology to get people to do what you want them to do.

agendaAgenda comes in many subtle nuances and it’s often easier to see (and feel) if you know the myriad ways it can show up. If you are using words to cajole, coerce, convert, entice, seduce or even mildly-influence people into taking the actions you place in their path – directing them to your *#)&ing 😳 sales funnel, corraling them into signing up for your mailing list or blogroll, getting them to your latest offering with a “squeeze page” (yes, it’s actually called a “squeeze page” to channel people into taking the action proposed), converting them to an over-priced service based on a fabricated value or offering a free consultation in a seemingly innocuous attempt to assess their value to you – THAT IS MANIPULATION.


We spell words with letters.
Those words are woven into our marketing content.
That process is the art of spell-casting.



Opposite Polarities, Same Spectrum

If, according to Max Spiers, black magic is the manipulation of electromagnetic energy with will and intent, then white magic, too, is the manipulation of electromagnetic energy with will and intent. Whatever your agenda – world domination (black) or building a business by commodifying people (white?) – spell-casting IS spell-casting. PERIOD.

white magicThe difference with white magic is that we justify our actions by cloaking them in spiritual language like “good,” “light,” “purposeful,” “helping,” “service,” “empowerment,” and create our products and services from this platform. And it is that justification that perpetuates marketing tyranny.

It’s important to understand:

Black energies and white energies
are the polarity ends of THE SAME SPECTRUM.

It’s time to wake up and consciously create AN ENTIRELY NEW SPECTRUM free of our personal influence. Via heightened sensitivities, we now have access to elevated ways of being and living.

We can engage electromagnetic energy from a very different perspective; with the will and intent to have no compromising personal or professional agenda(s). It is only then that the organizing forces of natural attraction have the full range to orchestrate the perfect people, events and synchronicities in the highest interest of all.

conscious creationThis is not an easy exploration, for sure, but it is vital for heart-sourced, purpose-driven, spiritually-inspired, awareness-oriented business owners if we want to BE and PORTRAY in full congruence.

It is essential to eliminate all manipulative agendas from our language, our marketing endeavors, and our everyday practices. And raw examination is the only way to honestly see how we are actively and ongoingly complicit in marketing manipulations. From there we can choose differently.

We have a responsibility to our collaborators, clients and customers because they deserve way better from us than even our very best marketing manipulation. As we consistently hold ourselves to a higher accountability, the agenda-base will become obsolete.

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(near) future news headline: conscious entrepreneurs forge a fresh path to eclipse the tyranny of manipulation in marketing

13 Thursday Jul 2017

Posted by charlon bobo in conscious marketing

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Tags

manipulate, manipulation, marketing, marketing industry, tyranny

The tyranny of marketing manipulation must end.

Traditional marketing tactics based in fear,
coercion & manipulation have no place or purpose
in the businesses of heart-sourced, purpose-driven,
spiritually-inspired, awareness-oriented entrepreneurs.


The days of overt manipulations are over (although we may see and experience remnants for a loooooong while). That was Version 1.0.

Actively dismantling now are the covert marketing manipulations; what I term “next-gen marketing ploys.” They are Version 2.0.

A brief backstory: When the numbers of spiritual seekers surged a few years ago, fresh but equally-ensnaring, manipulative marketing methods were introduced and implemented. Cunning predators saw a golden opportunity to commodify the emerging enlightened masses by using spiritual language and feigned relationship machinations (as only two examples of many) to cash in on the sensitivity and vulnerability of this market. Slippery. Clever. Effective. For awhile.

Now, we are embarking on the path of Version 3.0 in which the entire marketing industry – including peripheral industries like business coaching, advertising + copywriting – is being eclipsed by the infusion of integrity, authenticity, ethics & values to catapult service entrepreneurship onto a new trajectory, because…

The tyranny of marketing manipulation must end.

no tyranny


 

As we become more sensitive to issues of genderism, sexism, racism, classism – and all the other -isms – it is time for us as New Earth leaders to increase our awareness and intimately understand that language is an energetic carrier of the truth of our intent. It is an incorruptible frequency. It cannot be faked by even the most adept at manipulation.

We have been enticed and conditioned
to use our businesses as platforms to
commodify people and monetize creativity.


There’s another way. There has to be. On every level, manipulation isn’t working. It is beneath us. It is an outdated model/frequency in all its expressions, whether in business marketing, personal relationships, governments, medical institutions, Wall Street, etc.

People are NOT commodities,
to be coerced in the direction of our
personal or professional agendas.

Personally speaking, I have no desire to cajole, coerce, convert, entice, seduce, talk or even mildly-influence people into ANYTHING. Even the idea makes me nauseous. And it’s not because I am uncomfortable having a pure conversation. I can do that all day long. It makes me ill because people deserve to be met with sovereignty. In my calculations, manipulations + sovereignty don’t compute. When it comes to business, it’s even more true because in business there’s an implied responsibility – at least to me – to model sovereign reverence as it relates to collaborators (customers/clients).

People know what’s right for them. I trust that completely. Why? Because I can do nothing else at this point. Even if it cannibalizes my business success, I have no intention or agenda to steer people in the direction of my *#)&ing 😳 sales funnel, corral them into signing up for my mailing list or convert them to an over-priced service based on a fabricated value.

I. JUST. CAN’T. DO. IT.

If, after a complimentary 30-minute chat, we want to collaborate, we’ll know it. If we don’t, we’ll know that, too, but we will get to that understanding with pure intent, not some fake, formulaic template or energetically-dishonorable scheme that compromises Who We Are in the process.

If we stand true-and-tall in touting ourselves as conscious/spiritual/service entrepreneurs, that reveals via the intent behind our spoken and written words.
 Our words carry the intent. There is no need for a personal or professional agenda. Results/next steps will bubble-up with crystal-clarity. You’ll absolutely know what to do next. The path will be clear. People, events and synchronicities will magnetize to you because that’s the nature of pure intent.

meme – resonance

 


Why am I so adamant about treating people as sovereign, who know the truth of themselves to make the purchases that are right for them without my interference or influence?

Two words: personal experience.

Throughout the life of my business, I have been exposed to – and advised by – self-proclaimed “spiritual coaches” and “conscious entrepreneurs” who implemented marketing and sales practices that – according to my moral compass – were way out of energetic integrity. Their tactics contained manipulative qualities, however subtle or cleverly-disguised. And I could always feel that something was misaligned.

wordsSomething niggled at me for a very long time before I understood the dynamics of what was happening on an energetic level. Words are precious and they were being used to manipulate the sale. Ewww.
 For whatever reason, that impacted me… deeply. It literally hurt my heart. As a highly sensitive person – and a writer who reverently values the might of words – my entire being revolted.

Unscrupulous marketing practices of ANY flavor
 didn’t work for me then and they won’t work for me now, no matter how many esteemed, 
modern-day marketing, sales or “spiritual” gurus/coaches/experts tout these practices.
 I see through, and feel through, thinly-veiled attempts to sell because I can see and feel the intent in spite of the carefully-chosen words used. 
You probably can, too. Ultimate truth seeps through language via the channel of frequency.

In conclusion…

seedlingI plant these words as seeds. I don’t have the answers – or an offer, program, private FB group, elite mastermind, eBook or system – to discover how we get from here to a business marketing utopia in which manipulations of all colors have been emancipated from our cellular structures and we no longer source from that dark well.

All I know is that we don’t need to. Pure intent is our beacon now and I invite you to open-heartedly examine the intent behind the language you use to market your products and services.

I am in that process myself and it has taken me in a direction I never anticipated. It is an all-encompassing endeavor. I had to step away from focusing on my business growth because in this moment, this pursuit – and whatever awaits on the other side of this exploration – entices me to take a much closer look. It feels important.

newspaper editedI envision a time in the near future in which I read this headline in a prominent news outlet: Conscious Entrepreneurs Forge a Fresh Path to Eclipse the Tyranny of Manipulation in Marketing. To that end…


I am turning to fully face this dominant signature
of manipulation to see what else I can
see/do/shift/experience/intuit/extract
from inside the belly-of-the-beast.


I’m going in because the tyranny of marketing manipulation must end.
This is my contribution. What’s yours?

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Conscious Marketing: shifting the focus from selling to serving (and STILL make $)

29 Monday May 2017

Posted by charlon bobo in conscious marketing

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Tags

conscious, creation, selling, serving, value

copywriting + spirituality = conscious marketing materials

The calculation is a relatively new one, but it delivers exciting possibilities as we move ahead with a fresh, inspired vision for New Earth leaders who conduct business-on-purpose.

Traditional copywriting is saturated with the intent to get you to do one thing as a consumer; buy. Conscious copywriting is saturated with the intent to get you to do two things as a consumer:

1) consider whether or not the offer resonates with you, and
2) decide for yourself

serving with integrityThe purpose of traditional copywriting is solely to sell. The purpose of conscious copywriting is solely to serve via an invitation. There’s no judgment here of right or wrong; good or bad. It’s simply a matter of recognizing that our world of commerce is shifting dramatically from selling to serving with integrity.

Conscious business owners place a high priority on providing real value. They are not content to throw out an offer just to make a buck. The basis for everything they do is truly to be of service, applying their unique combination of life passion & purpose to the mix. So, whether they offer products or services, the emphasis on providing value for what you purchase is of primary importance.

thriving business - money plantWhat’s so interesting – and frankly, surprising to many heart-first entrepreneurs – about the shift to serving is that sales aren’t thrown under the bus. No longer limited by the belief that we must choose between service OR success, we can confidently provide quality offerings featured with an evolved language based on core spiritual values to grow thriving businesses.

The current evolutionary/spiritual shift is impacting every facet of life, including business. And as spiritual business owners, we welcome the changes that come with it because it means exploration that is simultaneously created and discovered. How fun is that?! As entrepreneurs, there’s nothing more enticing than a new challenge. We never retreat from the inspiration of innovation. In fact, that’s the environment in which we most shine.

conscious creationBusiness and spirituality are perfectly paired because they continually propel each other; one needn’t be compromised for the other. They can harmoniously co-exist. And as the caregivers of this approach, we have front row seats to witness the positive and far-reaching impact of a marketing method that was our own collective, conscious creation.

Beautiful!


SHARING GUIDELINES ❣️

Sharing IS caring. I get it! And I appreciate your enthusiasm in sharing this rich content on your website, blog, FB Page, Tumblr, Pinterest, Instagram or any social medium. ✒️ I devote my full heart + being to create this free content so you thrive in your conscious business endeavors. Thank you for your efforts to honor the investments of time, energy, experience + passion required. ✒️ TO SHARE >>> Use links below or you are welcome to quote a brief segment by using quotation marks (” “) and fully crediting EditCopyProof.com with an active link to this Full Article. ✒️

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conscious copywriting revolutionizes copywriting & marketing industries by infusing energetics & New Earth language

01 Monday May 2017

Posted by charlon bobo in conscious copywriting, conscious marketing

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Tags

agitating pain points, copywriting industry, creating false lack, honest, integrity, leading with fear, manipulate, marketing industry, revolution

Words contain and emanate energy. When chosen meticulously to market products and services of conscious entrepreneurs, they have the power to upend entire industries. That’s exactly what’s happening right now in copywriting and marketing.

two thumbs downThe old ways no longer resonate for an audience that is increasingly savvy in terms of feeling what’s behind the words. Creating false lack, agitating pain points, leading with fear and blatantly telling the consumer what’s right for them WAS. As in: it’s over. These advertising/marketing angles make selling easy because they address people at a base-level. Advertisers/marketers know this and use it to their advantage; to sell at any cost.

The landscape of sophisticated spiritual consumers is expanding and upleveling. They are no longer vulnerable or ignorant of tactics used to manipulate the sale. They intuit and trust their inner guidance, and act on that information. If something doesn’t feel right to them, they won’t buy, even if they cannot justify it or explain why. They just know it isn’t right.

As I share in a personal story of my conscious copywriting evolution…

I was increasingly agitated by the ways I was taught to write marketing copy, especially as it related to heart-sourced, purpose-driven, spiritually-inspired, conscious-oriented business owners. These tired formulas would not work for them.

To market and sell their products and services effectively, they would need a completely different language based in authenticity and New Earth frequencies.


higher self
The beauty of Conscious Copywriting is that it addresses people at the level of their higher Selves. Conscious entrepreneurs and Conscious Copywriters implement the “invitation methodology” to simply extend an invitation with the power of specific words, allowing the prospective buyer decide for themselves. No convincing required! The only frequency and language techniques employed are:

  1. Honesty, integrity and forthrightness.
  2. Highlighting tangible benefits.
  3. Leading with hope and possibility.
  4. Respecting that only the prospect knows what’s right for her/him.

We are in a time of great metamorphosis in all facets of life including business. It makes perfect sense, then, that the very foundations of business would need to be replaced by practices that bear a much higher resonance. There is an exciting way forward with the infusion of language and energetics as the new basis for high-impact copywriting and marketing that resonate with a heart-centric humanity.


SHARING GUIDELINES ❣️

Sharing IS caring. I get it! And I appreciate your enthusiasm in sharing this rich content on your website, blog, FB Page, Tumblr, Pinterest, Instagram or any social medium. ✒️ I devote my full heart + being to create this free content so you thrive in your conscious business endeavors. Thank you for your efforts to honor the investments of time, energy, experience + passion required. ✒️ TO SHARE >>> Use links below or you are welcome to quote a brief segment by using quotation marks (” “) and fully crediting EditCopyProof.com with an active link to this Full Article. ✒️

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How Evolutionary Changes Impact Copywriting and Online Marketing

09 Thursday Mar 2017

Posted by charlon bobo in conscious copywriting, conscious marketing

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Tags

business owner, change, copywriting, entrepreneur, evolutionary, insight, marketing, new paradigm, new Web site

As you well know from the personal and planetary shifts unfolding in your life right now, things are a-changin’ in BIG ways. With these changes come the natural evolution of language, copywriting and marketing approaches that better capture and emanate higher frequencies.

As you navigate the current shifts within your heart- and service-based business, more than ever before you will find yourself leaning over the edge of the abyss; that which is completely unknown. From this space of maximum creativity potential, you will approach copywriting and marketing tasks from a perspective that is as new as every other newness presenting itself right now. If you haven’t already, soon you’ll notice a deep desire to revamp your copy or scrap it all and start from square one. Starting anew is a powerful way to infuse who and where you are RIGHT NOW into the heart of your business.

Because of the unique nuances of your journey, you have something unique to say; something else no other being on the planet can convey. So, it’s up to you to be the living model of how it looks to incorporate your fresh experiences into the way you write your copy and the way you market your newest products and services.

Much has been said about heart language as it applies to business copy and marketing efforts. This new paradigm goes so much farther than that. You’ll step into a full-blown expression of your highest capacity to serve others with authenticity in ways you never before imagined. And you’ll write from a sacred space that truly touches the hearts of your ideal customers. Your focus will be on serving, not selling.

Your business is a living, breathing, Divine expression. It morphs. It evolves. To be sustainable it cannot be bogged down by “the way it’s always been.” NOW is the moment to be on that edge; to write and create from a space that beckons you to do what has never been done before.

There’s so much to explore. New possibilities abound and yet you must be willing to set aside anything and everything that resembles old paradigm and march on! Trust yourself; trust this process to guide you into the unknown. I’ll see you there, Dear One.

 

❣️ SHARING GUIDELINES ❣️

Sharing IS caring. I get it! And I appreciate your enthusiasm in sharing this rich content on your website, blog, FB Page, Tumblr, Pinterest, Instagram or any social medium. ✒️ I devote my full heart + being to create this free content so you thrive in your conscious business endeavors. Thank you for your efforts to honor the investments of time, energy, experience + passion required. ✒️ TO SHARE >>> Use links below or you are welcome to quote a brief segment by using quotation marks (” “) and fully crediting EditCopyProof.com with an active link to this Full Report. ✒️

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