copywriting + spirituality = conscious marketing materials
The calculation is a relatively new one, but it delivers exciting possibilities as we move ahead with a fresh, inspired vision for New Earth leaders who conduct business-on-purpose.
Traditional copywriting is saturated with the intent to get you to do one thing as a consumer; buy. Conscious copywriting is saturated with the intent to get you to do two things as a consumer:
1) consider whether or not the offer resonates with you, and
2) decide for yourself
The purpose of traditional copywriting is solely to sell. The purpose of conscious copywriting is solely to serve via an invitation. There’s no judgment here of right or wrong; good or bad. It’s simply a matter of recognizing that our world of commerce is shifting dramatically from selling to serving with integrity.
Conscious business owners place a high priority on providing real value. They are not content to throw out an offer just to make a buck. The basis for everything they do is truly to be of service, applying their unique combination of life passion & purpose to the mix. So, whether they offer products or services, the emphasis on providing value for what you purchase is of primary importance.
What’s so interesting – and frankly, surprising to many heart-first entrepreneurs – about the shift to serving is that sales aren’t thrown under the bus. No longer limited by the belief that we must choose between service OR success, we can confidently provide quality offerings featured with an evolved language based on core spiritual values to grow thriving businesses.
The current evolutionary/spiritual shift is impacting every facet of life, including business. And as spiritual business owners, we welcome the changes that come with it because it means exploration that is simultaneously created and discovered. How fun is that?! As entrepreneurs, there’s nothing more enticing than a new challenge. We never retreat from the inspiration of innovation. In fact, that’s the environment in which we most shine.
Business and spirituality are perfectly paired because they continually propel each other; one needn’t be compromised for the other. They can harmoniously co-exist. And as the caregivers of this approach, we have front row seats to witness the positive and far-reaching impact of a marketing method that was our own collective, conscious creation.
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