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Category Archives: conscious copywriting

YOUR personal invitation to Loveseed: THE Conversation circling the planet

16 Tuesday Oct 2018

Posted by charlon bobo in conscious copywriting

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A personal note:

I wanted to share that I am participating in a November video conversation series related to the book I recently edited—Loveseed. My video presentation for this November event is entitled: For Women, Potency is Power.

I assure you…

There is nothing to buy—
no upgrades, no packages, no upsells of any kind.
This is Kathleen’s FREE gift to YOU.

Join me, and Kathleen Hanagan, psychotherapist, priestess, and author of Loveseed: The Template For Birthing A New World in this revolutionary video series—Conversations with Co-Creators of a New World which launches November 1st, 2018! 

When you join these Conversations, you receive an email in your inbox every day in the month of November. Each class is a video recording between 30-35 minutes. There is no limited time to listen, and all recordings will be available throughout the series.

Register here: https://www.kathleenhanagan.com/charlonbobo

This gathering is to activate that template, which is a frequency of love that is shared among us. These conversations are master classes in that frequency, and are offered to you as she births Loveseed into the world.

We are birthing a new culture that thrives on kindness and the ability to see the “Real” in one another. It’s a culture that is grounded in the initiation of the wounded healer archetype, and from all the wisdom that has been learned from straying so far from the center of who we are, and transforming in order to return to our original innocent template.  

Celebrating this deep knowing inside that “We are all just walking each other home,” as Ram Dass says, Kathleen has gathered together speakers from multiple disciplines: science, art, mysticism, business, psychotherapy, energy healing, astrology, activism, dance, and much more. These are the Co-Creators who are willing to share their wisdom and love for the transcendent purpose of birthing a New World based on kindness and truth. By doing this, we plant seeds in our collective knowing, and we cultivate the emergence of a desired possible future, a world at peace with clean air and clean water and enough for everyone.  

Listeners will be exposed to new tools and frameworks for social and cultural connection that are meant to support the diversity of expression on the misty blue planet of the possible.  

These CONVERSATIONS are intended to initiate a cultural shift toward the expression of love and an authentic assumption of responsibility right where we live—in our work, our relationships, and in all we do.

We are already co-creating a new world based on kindness and truth, right in the midst of political chaos and collapsing systems of inequity and greed. It’s happening as we go, and  each of us decides if we want to be a part of that world by how we feel, think and act.  

It makes a big difference where you put your attention. If you get caught up in the chaos, you reflect and contribute to it. If you decide to create something different, you change the world.  

These master classes in truth and love are meant to support you as you decide daily. When you join these Conversations, you receive an email in your inbox every day in the month of November. Each class is a video recording between 30-35 minutes. There is no limited time to listen, and all recordings will be available throughout the series. 

There is nothing to buy—no upgrades, no packages. This is Kathleen’s FREE gift to YOU! 

https://www.kathleenhanagan.com/charlonbobo

She will read a brief excerpt from her book in each interview, and then step into the conversation with these incredible people, all influencers in this co-creation.   

What you can expect:

  • You will learn to use tools of personal transformation from experts who have devoted their lives to helping people be the best version of themselves. 
  • You will come to understand the ascension process and what you can do to support yourself and others as humanity makes a giant leap.  
  • You will learn why lightworkers struggle to maintain a higher consciousness, and how to remain connected to Source longer over time.
  • You will learn the latest research from neuroscience, psychology, and health, that empowers you to upgrade your human operating system.  
  • You will hear stories that touch you deeply and inspire you to overcome habits of mind that hold you back. 
  • You will learn how to make a significant shift in consciousness away from fear and toward love in your close relationships. 
  • You will learn how to cultivate self-compassion as the basis for the way you serve in the world. 
  • You will begin to embrace your multi-dimensionality!
  • You will learn the key to transforming suffering into life-altering breakthrough.
  • You will learn how to have spiritual hygiene and how to clear out karmic patterns that can be released to the light.
  • And much more…


We are all called to be courageously true to who we are. 
That is what will make a difference. When we are devoted to our own work of transformation, to remove all obstacles to love, we bring light to the world. This is how we create a New World.

In the spirit of love with which Kathleen births this book into the world, she is offering each person who joins the Conversations, and goes on to purchase Loveseed: The Template For Birthing A New World, a chance to receive a full day devoted to your own transformation.  

In December she will host a drawing and one of you will call in this gift for your own growth and healing. You will have Kathleen for a full day—called by some a “VIP Day”, because you are a very important person—each of you.  

That is why Kathleen wrote the book—to share with as many of you as she can, the actual path and tools that you will need to upgrade your operating system at this time of the Great Remembering of who we truly are.

https://www.kathleenhanagan.com/charlonbobo—Join the Conversation!

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What a start to 2018! | Update

06 Saturday Jan 2018

Posted by charlon bobo in conscious copywriting

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children holding handsWith a Supermoon on the 1st of January and so many other celestial and astrological events influencing, 2018 started with a roar. Only 6 days in, me thinks this is going to be an incredible year. Do you feel the immensity of the swirling energies? Do you see it already playing out in your environment? I’m so glad we’re in this together.

In the December update, I mentioned that big changes were on the horizon for EditCopyProof for 2018. Besides rebranding as armed with ink, I am retiring both the EditCopyProof and sparkingEvolution blogs. Yep, gone.

stepping stones

Those platforms were necessary stepping stones. They served a valuable purpose and that was to deliver us here. The information in both libraries isn’t pertinent anymore or remotely applicable to our capacity to create moving forward. They are being voluntarily surrendered as inspiration to make room for so much more. As a community, I and you outgrew their usefulness, which is a testament to how quickly we are evolving. Yay for us!

We are creating from the evolutionary edge now, aligned with infinite possibility and potential. That’s why a new blog platform was crucial. I could no longer build anything useful on those obsolete foundations.

gridworkIn 6 days – on the 1/11 gateway – you will be extended an exclusive invitation as a reader of the former EditCopyProof blog. The new “evolutionary blog” is intricately threaded into a fresh energetic gridwork and I look forward to seeing you there if it resonates with you.

 

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how & why it’s important to bridge the copywriting gap between hardsell sales techniques and esoteric language

18 Thursday May 2017

Posted by charlon bobo in conscious copywriting

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Tags

action, intent, manipulate, sales, service

powerful mindOur minds are powerful. And the ability to influence others with strategic copy is something to take seriously. It’s also a great responsibility.

As a conscious, New Earth Leader, the impact on you of using manipulative language in your marketing copy can run the full spectrum from mildly uncomfortable to physically nauseating. And that tells us something very important about how marketing is changing.

One of my clients recently shared a story: in an effort to write more effective marketing content, she immersed herself in the tips, tactics and techniques of the most acclaimed copywriters alive today. She said some of it literally upset her stomach. The recommended tactics for increasing sales didn’t resonate with her and she knew they wouldn’t resonate with her audience either.

She’s wise; she recognizes there’s something that won’t work for her readers, but what does she do about it?

It’s a very real circumstance; something to be reconciled. You cannot escape it. You must somehow bridge the gap between hardsell sales copy and light, fluffy, esoteric language. But how?

Ask any mainstream copywriter and they can tell you the 3 steps to writing copy that kills (aka converts to dramatic sales numbers and dollars), or the single-most read aspect of any sales letter, or how to inject subliminal messages into copy so readers do one thing: take action.take action

Ask them about esoteric sales language and they would probably say it has no place in the arsenal of strategies of the greatest online marketers or copywriters; that it is an embarrassment and worse, it is not even effective.

After years of exploration, making sweeping changes, trial testing, experimentation, starting from scratch on several occasions, and fine-tuning the techniques taught by my copywriting mentors, I now know that…

the most powerful way
to write content that has maximum impact
is to infuse and energize words
with your genuine intent to be of service

 

PlanetEarthThe truth is: you can no longer manipulate the thinking or behavior of others. People are changing and our world is changing. Although it may not be the mainstream method yet, conscious business owners are now implementing energetic imprints; the sentiments cradling the words of your copy.

The vibration of the planet is rising exponentially. Consumers are becoming aware of even the most subtle sales influences. They can now discern the energetic difference of a marketing message meant solely to sell and one intended to serve. Guess which one gets their business?

With the sentiment of manipulation as a basis for your marketing content, I promise, your words simply won’t resonate. No action will be taken by the reader and worse, you will have made your imprint on them, leaving them with something unsettling; something intangible and yet very real.

In the copywriting world, it’s termed word exploitation;
the use of words to control, dominate, or manipulate
for a specific outcome.
It’s an outdated model that has no place in our future.

Fortunately, you are no longer limited to:

  • hard-sell techniques
  • underlying, hidden or mixed messages
  • attempts to address lack, loss, heartache, damage or woundedness
  • scheming subliminal messages, or
  • “proven” formulas based on a crumbling marketing paradigm based in patriarchy

You have new, energetic options to powerfully portray your business and feature your offerings.

conscious creationBreathing vibrance into your words of a pure intent to serve, maintains the integrity of you, your inspired work, and your readers. The power behind words is actually more impactful than the specific words you choose. Of course the words matter to some degree – and they must be based on the fullness of life, instead of deficit, lack, frustration, etc. – but be assured: the sentiment of words carries a positive influence uniquely its own, based on your genuine desire to use your products and services to enrich the world.

With the shifting business model to a collaborative, cooperative, everyone-wins approach, real-world results prove there’s something tangible and applicable to the business world on the other side of this “woo-woo” stuff.


SHARING GUIDELINES ❣️

Sharing IS caring. I get it! And I appreciate your enthusiasm in sharing this rich content on your website, blog, FB Page, Tumblr, Pinterest, Instagram or any social medium. ✒️ I devote my full heart + being to create this free content so you thrive in your conscious business endeavors. Thank you for your efforts to honor the investments of time, energy, experience + passion required. ✒️ TO SHARE >>> Use links below or you are welcome to quote a brief segment by using quotation marks (” “) and fully crediting EditCopyProof.com with an active link to this Full Article. ✒️

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conscious copywriting revolutionizes copywriting & marketing industries by infusing energetics & New Earth language

01 Monday May 2017

Posted by charlon bobo in conscious copywriting, conscious marketing

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Tags

agitating pain points, copywriting industry, creating false lack, honest, integrity, leading with fear, manipulate, marketing industry, revolution

Words contain and emanate energy. When chosen meticulously to market products and services of conscious entrepreneurs, they have the power to upend entire industries. That’s exactly what’s happening right now in copywriting and marketing.

two thumbs downThe old ways no longer resonate for an audience that is increasingly savvy in terms of feeling what’s behind the words. Creating false lack, agitating pain points, leading with fear and blatantly telling the consumer what’s right for them WAS. As in: it’s over. These advertising/marketing angles make selling easy because they address people at a base-level. Advertisers/marketers know this and use it to their advantage; to sell at any cost.

The landscape of sophisticated spiritual consumers is expanding and upleveling. They are no longer vulnerable or ignorant of tactics used to manipulate the sale. They intuit and trust their inner guidance, and act on that information. If something doesn’t feel right to them, they won’t buy, even if they cannot justify it or explain why. They just know it isn’t right.

As I share in a personal story of my conscious copywriting evolution…

I was increasingly agitated by the ways I was taught to write marketing copy, especially as it related to heart-sourced, purpose-driven, spiritually-inspired, conscious-oriented business owners. These tired formulas would not work for them.

To market and sell their products and services effectively, they would need a completely different language based in authenticity and New Earth frequencies.


higher self
The beauty of Conscious Copywriting is that it addresses people at the level of their higher Selves. Conscious entrepreneurs and Conscious Copywriters implement the “invitation methodology” to simply extend an invitation with the power of specific words, allowing the prospective buyer decide for themselves. No convincing required! The only frequency and language techniques employed are:

  1. Honesty, integrity and forthrightness.
  2. Highlighting tangible benefits.
  3. Leading with hope and possibility.
  4. Respecting that only the prospect knows what’s right for her/him.

We are in a time of great metamorphosis in all facets of life including business. It makes perfect sense, then, that the very foundations of business would need to be replaced by practices that bear a much higher resonance. There is an exciting way forward with the infusion of language and energetics as the new basis for high-impact copywriting and marketing that resonate with a heart-centric humanity.


SHARING GUIDELINES ❣️

Sharing IS caring. I get it! And I appreciate your enthusiasm in sharing this rich content on your website, blog, FB Page, Tumblr, Pinterest, Instagram or any social medium. ✒️ I devote my full heart + being to create this free content so you thrive in your conscious business endeavors. Thank you for your efforts to honor the investments of time, energy, experience + passion required. ✒️ TO SHARE >>> Use links below or you are welcome to quote a brief segment by using quotation marks (” “) and fully crediting EditCopyProof.com with an active link to this Full Article. ✒️

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(r)evolutionary copywriting… you can’t fake it

23 Thursday Mar 2017

Posted by charlon bobo in conscious copywriting

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Tags

copywriting, editcopyproof.com, entrepreneur, marketing, new paradigm, traditional copywriting

Trying to write spiritual copy without the pure energetic intent to back it up gets my official ‘thumbs down.’

I notice an interesting phenomenon. More and more heart-based entrepreneurs find me and tell me about nightmarish stories of copywriters who are ‘faking’ the spiritual copywriting process. As in: trying to write spiritual copy without the pure energetic intent to back it up.

What’s the result for these business owners who place their trust in copywriters who try to capture the ‘enlightened’ market for monetary (or other) gain? Pure disappointment and loss of time, money and confidence in delegating these important marketing tasks.

As one of the few copywriters who truly understands the energetics behind copy developed based on service- and spiritual-oriented principles, I do a lot of damage control and trust-rebuilding. It hurts my heart deeply to hear these stories.

For anyone ‘faking it,’ it is absolutely and unequivocally impossible to deliver real, resonant copy. Why? Because even if the business owner cannot articulate it, they intuit that something is amiss. The initial conversation will feel ‘off.’ And if they proceed in hiring in spite of their inner guidance, the content will be unaligned with the mission and message. I interpret this as a Divine mechanism that disallows creative flow that hits the mark (aka delivers content that is spot-on). Results can only ever be inferior.

Let me widen this lens…

No matter what business you’re in, you cannot fake authenticity. You cannot fake a genuine heart-of-service. And you cannot fake energetics that are directly linked to both. You are either true to your integrity or not. You are either true to your service to humanity or not. There is no in-between, and there’s no room for compromise. Attempts to ‘fake it’ leave an impression that you’re an imposter; maybe not your intent, but true nevertheless.

So, if you’re in the market for a copywriter who understands your heart-motivated market, effortlessly captures your voice and writes like you would, and infuses the content with a high vibration of service and results, what are the things to look (and feel) for?

Here is a list of the 5 indicators of someone who can deliver on what they promise:

  1. You and they will have an instant rapport.
  2. They will ‘speak your language.’
  3. You will feel that you’ve known them ‘forever.’
  4. Their Web site and other marketing materials will feel like the answer to your prayers/the perfect solution for your business needs.
  5. They will have a portfolio of projects similar to the project for which you require copy.
  6. BONUS! They will have testimonials from people within the same or similar industries as yours.

(Note that these guidelines also work for feeling/finding other service providers.)

The task of delegating to others may not be easy, especially at first, but it is essential to grow your business. You cannot possibly fill every role within your company and expand. Delegation is a necessity. By trusting your guidance based on how you feel during your initial interaction with service professionals, you will always make wise choices. You can be sure of it, because it is a built-in system to support you in navigating life, but you must listen and act on it! (And move on quickly when something doesn’t feel right to you.)

 

❣️ SHARING GUIDELINES ❣️

Sharing IS caring. I get it! And I appreciate your enthusiasm in sharing this rich content on your website, blog, FB Page, Tumblr, Pinterest, Instagram or any social medium. ✒️ I devote my full heart + being to create this free content so you thrive in your conscious business endeavors. Thank you for your efforts to honor the investments of time, energy, experience + passion required. ✒️ TO SHARE >>> Use links below or you are welcome to quote a brief segment by using quotation marks (” “) and fully crediting EditCopyProof.com with an active link to this Full Report. ✒️

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