(near) future news headline: conscious entrepreneurs forge a fresh path to eclipse the tyranny of manipulation in marketing

Tags

manipulate, manipulation, marketing, marketing industry, tyranny

The tyranny of marketing manipulation must end.

Traditional marketing tactics based in fear,
coercion & manipulation have no place or purpose
in the businesses of heart-sourced, purpose-driven,
spiritually-inspired, awareness-oriented entrepreneurs.

The days of overt manipulations are over (although we may see and experience remnants for a loooooong while). That was Version 1.0.

Actively dismantling now are the covert marketing manipulations; what I term “next-gen marketing ploys.” They are Version 2.0.

A brief backstory: When the numbers of spiritual seekers surged a few years ago, fresh but equally-ensnaring, manipulative marketing methods were introduced and implemented. Cunning predators saw a golden opportunity to commodify the emerging enlightened masses by using spiritual language and feigned relationship machinations (as only two examples of many) to cash in on the sensitivity and vulnerability of this market. Slippery. Clever. Effective. For awhile.

Now, we are embarking on the path of Version 3.0 in which the entire marketing industry – including peripheral industries like business coaching, advertising + copywriting – is being eclipsed by the infusion of integrity, authenticity, ethics & values to catapult service entrepreneurship onto a new trajectory, because…

The tyranny of marketing manipulation must end.

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As we become more sensitive to issues of genderism, sexism, racism, classism – and all the other -isms – it is time for us as New Earth leaders to increase our awareness and intimately understand that language is an energetic carrier of the truth of our intent. It is an incorruptible frequency. It cannot be faked by even the most adept at manipulation.

We have been enticed and conditioned
to use our businesses as platforms to
commodify people and monetize creativity.

There’s another way. There has to be. On every level, manipulation isn’t working. It is beneath us. It is an outdated model/frequency in all its expressions, whether in business marketing, personal relationships, governments, medical institutions, Wall Street, etc.

People are NOT commodities,
to be coerced in the direction of our
personal or professional agendas.

Personally speaking, I have no desire to cajole, coerce, convert, entice, seduce, talk or even mildly-influence people into ANYTHING. Even the idea makes me nauseous. And it’s not because I am uncomfortable having a pure conversation. I can do that all day long. It makes me ill because people deserve to be met with sovereignty. In my calculations, manipulations + sovereignty don’t compute. When it comes to business, it’s even more true because in business there’s an implied responsibility – at least to me – to model sovereign reverence as it relates to collaborators (customers/clients).

People know what’s right for them. I trust that completely. Why? Because I can do nothing else at this point. Even if it cannibalizes my business success, I have no intention or agenda to steer people in the direction of my *#)&ing 😳 sales funnel, corral them into signing up for my mailing list or convert them to an over-priced service based on a fabricated value.

I. JUST. CAN’T. DO. IT.

If, after a complimentary 30-minute chat, we want to collaborate, we’ll know it. If we don’t, we’ll know that, too, but we will get to that understanding with pure intent, not some fake, formulaic template or energetically-dishonorable scheme that compromises Who We Are in the process.

If we stand true-and-tall in touting ourselves as conscious/spiritual/service entrepreneurs, that reveals via the intent behind our spoken and written words.
 Our words carry the intent. There is no need for a personal or professional agenda. Results/next steps will bubble-up with crystal-clarity. You’ll absolutely know what to do next. The path will be clear. People, events and synchronicities will magnetize to you because that’s the nature of pure intent.

 

Why am I so adamant about treating people as sovereign, who know the truth of themselves to make the purchases that are right for them without my interference or influence?

Two words: personal experience.

Throughout the life of my business, I have been exposed to – and advised by – self-proclaimed “spiritual coaches” and “conscious entrepreneurs” who implemented marketing and sales practices that – according to my moral compass – were way out of energetic integrity. Their tactics contained manipulative qualities, however subtle or cleverly-disguised. And I could always feel that something was misaligned.

Something niggled at me for a very long time before I understood the dynamics of what was happening on an energetic level. Words are precious and they were being used to manipulate the sale. Ewww.
 For whatever reason, that impacted me… deeply. It literally hurt my heart. As a highly sensitive person – and a writer who reverently values the might of words – my entire being revolted.

Unscrupulous marketing practices of ANY flavor
 didn’t work for me then and they won’t work for me now, no matter how many esteemed, 
modern-day marketing, sales or “spiritual” gurus/coaches/experts tout these practices.
 I see through, and feel through, thinly-veiled attempts to sell because I can see and feel the intent in spite of the carefully-chosen words used. 
You probably can, too. Ultimate truth seeps through language via the channel of frequency.

In conclusion…

I plant these words as seeds. I don’t have the answers – or an offer, program, private FB group, elite mastermind, eBook or system – to discover how we get from here to a business marketing utopia in which manipulations of all colors have been emancipated from our cellular structures and we no longer source from that dark well.

All I know is that we don’t need to. Pure intent is our beacon now and I invite you to open-heartedly examine the intent behind the language you use to market your products and services.

I am in that process myself and it has taken me in a direction I never anticipated. It is an all-encompassing endeavor. I had to step away from focusing on my business growth because in this moment, this pursuit – and whatever awaits on the other side of this exploration – entices me to take a much closer look. It feels important.

I envision a time in the near future in which I read this headline in a prominent news outlet: Conscious Entrepreneurs Forge a Fresh Path to Eclipse the Tyranny of Manipulation in Marketing. To that end…

I am turning to fully face this dominant signature
of manipulation to see what else I can
see/do/shift/experience/intuit/extract
from inside the belly-of-the-beast.

I’m going in because the tyranny of marketing manipulation must end. This is my contribution. What’s yours?

(r)evolutionary copywriting… you can’t fake it

Tags

copywriting, editcopyproof.com, entrepreneur, marketing, new paradigm, traditional copywriting

Trying to write spiritual copy without the pure energetic intent to back it up gets my official ‘thumbs down.’

I notice an interesting phenomenon. More and more heart-based entrepreneurs find me and tell me about nightmarish stories of copywriters who are ‘faking’ the spiritual copywriting process. As in: trying to write spiritual copy without the pure energetic intent to back it up.

What’s the result for these business owners who place their trust in copywriters who try to capture the ‘enlightened’ market for monetary (or other) gain? Pure disappointment and loss of time, money and confidence in delegating these important marketing tasks.

As one of the few copywriters who truly understands the energetics behind copy developed based on service- and spiritual-oriented principles, I do a lot of damage control and trust-rebuilding. It hurts my heart deeply to hear these stories.

For anyone ‘faking it,’ it is absolutely and unequivocally impossible to deliver real, resonant copy. Why? Because even if the business owner cannot articulate it, they intuit that something is amiss. The initial conversation will feel ‘off.’ And if they proceed in hiring in spite of their inner guidance, the content will be unaligned with the mission and message. I interpret this as a Divine mechanism that disallows creative flow that hits the mark (aka delivers content that is spot-on). Results can only ever be inferior.

Let me widen this lens…

No matter what business you’re in, you cannot fake authenticity. You cannot fake a genuine heart-of-service. And you cannot fake energetics that are directly linked to both. You are either true to your integrity or not. You are either true to your service to humanity or not. There is no in-between, and there’s no room for compromise. Attempts to ‘fake it’ leave an impression that you’re an imposter; maybe not your intent, but true nevertheless.

So, if you’re in the market for a copywriter who understands your heart-motivated market, effortlessly captures your voice and writes like you would, and infuses the content with a high vibration of service and results, what are the things to look (and feel) for?

Here is a list of the 5 indicators of someone who can deliver on what they promise:

1. You and they will have an instant rapport.
2. They will ‘speak your language.’
3. You will feel that you’ve known them ‘forever.’
4. Their Web site and other marketing materials will feel like the answer to your prayers/the perfect solution for your business needs.
5. They will have a portfolio of projects similar to the project for which you require copy.
6. BONUS! They will have testimonials from people within the same or similar industries as yours.

(Note that these guidelines also work for feeling/finding other service providers.)

The task of delegating to others may not be easy, especially at first, but it is essential to grow your business. You cannot possibly fill every role within your company and expand. Delegation is a necessity. By trusting your guidance based on how you feel during your initial interaction with service professionals, you will always make wise choices. You can be sure of it, because it is a built-in system to support you in navigating life, but you must listen and act on it! (And move on quickly when something doesn’t feel right to you.)

 

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How Evolutionary Changes Impact Copywriting and Online Marketing

Tags

business owner, change, copywriting, entrepreneur, evolutionary, insight, marketing, new paradigm, new Web site

As you well know from the personal and planetary shifts unfolding in your life right now, things are a-changin’ in BIG ways. With these changes come the natural evolution of language, copywriting and marketing approaches that better capture and emanate higher frequencies.

As you navigate the current shifts within your heart- and service-based business, more than ever before you will find yourself leaning over the edge of the abyss; that which is completely unknown. From this space of maximum creativity potential, you will approach copywriting and marketing tasks from a perspective that is as new as every other newness presenting itself right now. If you haven’t already, soon you’ll notice a deep desire to revamp your copy or scrap it all and start from square one. Starting anew is a powerful way to infuse who and where you are RIGHT NOW into the heart of your business.

Because of the unique nuances of your journey, you have something unique to say; something else no other being on the planet can convey. So, it’s up to you to be the living model of how it looks to incorporate your fresh experiences into the way you write your copy and the way you market your newest products and services.

Much has been said about heart language as it applies to business copy and marketing efforts. This new paradigm goes so much farther than that. You’ll step into a full-blown expression of your highest capacity to serve others with authenticity in ways you never before imagined. And you’ll write from a sacred space that truly touches the hearts of your ideal customers. Your focus will be on serving, not selling.

Your business is a living, breathing, Divine expression. It morphs. It evolves. To be sustainable it cannot be bogged down by “the way it’s always been.” NOW is the moment to be on that edge; to write and create from a space that beckons you to do what has never been done before.

There’s so much to explore. New possibilities abound and yet you must be willing to set aside anything and everything that resembles old paradigm and march on! Trust yourself; trust this process to guide you into the unknown. I’ll see you there, Dear One.

 

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Sharing IS caring. I get it! And I appreciate your enthusiasm in sharing this rich content on your website, blog, FB Page, Tumblr, Pinterest, Instagram or any social medium. ✒️ I devote my full heart + being to create this free content so you thrive in your conscious business endeavors. Thank you for your efforts to honor the investments of time, energy, experience + passion required. ✒️ TO SHARE >>> Use links below or you are welcome to quote a brief segment by using quotation marks (” “) and fully crediting EditCopyProof.com with an active link to this Full Report. ✒️

what is “Conscious Copywriting” and why it catapults your business success

Tags

business success, conscious, copywriting, editcopyproof, heart, marketing, traditional copywriting

‘Conscious Copywriting’ is a divinely-inspired combination of traditional copywriting and heart-based language infused with the spirit of genuine service to promote a product, a business, a person or an idea; and carefully selecting, editing, weaving and constructing those words to objectively invite the reader to take a specific and measurable action. ~Charlon Bobo

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Conscious copywriting assumes that consumers accurately intuit the intent behind your words, and they do. Even when they cannot precisely identify or articulate it, they feel when they’re being “sold” or if your sales agenda lacks integrity. It’s the unspoken energy of words; on an instinctual feeling level, they just know!

Words contain and emanate energy.

As one who is heart- and service-centered yourself, it’s very likely your audience is, as well. Your prospects won’t respond to fear-based, overtly-manipulative or subtly-scheming language, or the vibration attached to them. Why? Because these traditional copywriting tactics are not aligned with the new earth energies of transparency, integrity and authenticity.

When your conscious copywriting captures the attention of prospects with honesty, the intent behind your words has done its job: to leave a positive impression; a resonance of truth and trust for an ongoing relationship.

As consumers, we distinctly remember being delighted by a product or service. As human beings, similarly, we remember being delighted by a genuine connection. Being delighted just feels good. And feeling good produces electric impulses in the brain, releasing chemicals like oxytocin. Based on the results of one study, interestingly, a release of oxytocin increased trust and reduced fear in the test subjects. The level of trust was twice as high as those in the control group!¹(Remember this as you develop your next marketing piece; it’s important.)

What’s the primary difference between traditional copywriting and conscious copywriting?

Conscious copywriting is distinctly different from traditional copywriting in that its primary objective is to serve. Traditional copywriting uses methods intended exclusively to sell, often imploring tactics to accentuate pain or manipulatethe reader to action, as mentioned above. Conscious copywriting is infused with the genuine desire to provide a valuable product or service to enhance and enrich the purchaser’s life. You won’t see slippery sales tactics involved in conscious copywriting. Not only does it not work, it leaves the reader with the sense that you are not a part of their success team.

Whether you write blog posts, articles, special reports, books, eBooks, web site content, tri-fold brochures, sales letters for a product, service or event, or product descriptions, infuse them with heart. How? With the 7 Elemental Facets of Heart-focused Copywriting.

The 7 Elemental Facets of Heart-focused Copywriting to Engage and Enchant your Audience

In my professional journey to uncover the mystery of copywriting techniques that contain pure intent, I discovered the 7 elemental facets of heart-focused content. They became my reliable, go-to foundation. The more I focused on how to align my writing with them, the better they worked. And they will work for you, too. They are:

1. Be real
2. Inject your personality
3. Reveal something personal
4. Highlight benefits to the reader
5. Focus on creating a connection
6. Use language that is fully transparent
7. Offer products or services intended to truly serve

Business is changing dramatically, and there are many more changes to come. We continue to explore a collaborative, relationship-based business dynamic and there are numerous opportunities to be on the cutting edge of creating the new evolutionary business model. As a conscious business owner it is up to you to be an example of the changing business paradigm, and one key is to incorporate conscious copywriting as you promote your products and services with heart.

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Article contains excerpted content from Spiritual Copywriting Essentials; a 44-page guide and separate companion workbook teaching you step-by-step how to write compelling and heart-based web sites, sales letters, articles, brochures, blog posts + press releases that engage your ideal market, establish credibility, and increase sales.

 

❣️ SHARING GUIDELINES ❣️

Sharing IS caring. I get it! And I appreciate your enthusiasm in sharing this rich content on your website, blog, FB Page, Tumblr, Pinterest, Instagram or any social medium. ✒️ I devote my full heart + being to create this free content so you thrive in your conscious business endeavors. Thank you for your efforts to honor the investments of time, energy, experience + passion required. ✒️ TO SHARE >>> Use links below or you are welcome to quote a brief segment by using quotation marks (” “) and fully crediting EditCopyProof.com with an active link to this Full Report. ✒️