Words contain and emanate energy. When chosen meticulously to market products and services of conscious entrepreneurs, they have the power to upend entire industries. That’s exactly what’s happening right now in copywriting and marketing.
The old ways no longer resonate for an audience that is increasingly savvy in terms of feeling what’s behind the words. Creating false lack, agitating pain points, leading with fear and blatantly telling the consumer what’s right for them WAS. As in: it’s over. These advertising/marketing angles make selling easy because they address people at a base-level. Advertisers/marketers know this and use it to their advantage; to sell at any cost.
The landscape of sophisticated spiritual consumers is expanding and upleveling. They are no longer vulnerable or ignorant of tactics used to manipulate the sale. They intuit and trust their inner guidance, and act on that information. If something doesn’t feel right to them, they won’t buy, even if they cannot justify it or explain why. They just know it isn’t right.
As I share in a personal story of my conscious copywriting evolution…
I was increasingly agitated by the ways I was taught to write marketing copy, especially as it related to heart-sourced, purpose-driven, spiritually-inspired, conscious-oriented business owners. These tired formulas would not work for them.
To market and sell their products and services effectively, they would need a completely different language based in authenticity and New Earth frequencies.
The beauty of Conscious Copywriting is that it addresses people at the level of their higher Selves. Conscious entrepreneurs and Conscious Copywriters implement the “invitation methodology” to simply extend an invitation with the power of specific words, allowing the prospective buyer decide for themselves. No convincing required! The only frequency and language techniques employed are:
- Honesty, integrity and forthrightness.
- Highlighting tangible benefits.
- Leading with hope and possibility.
- Respecting that only the prospect knows what’s right for her/him.
We are in a time of great metamorphosis in all facets of life including business. It makes perfect sense, then, that the very foundations of business would need to be replaced by practices that bear a much higher resonance. There is an exciting way forward with the infusion of language and energetics as the new basis for high-impact copywriting and marketing that resonate with a heart-centric humanity.
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