Conscious Marketing: shifting the focus from selling to serving (and STILL make $)

29 Monday May 2017

Posted by charlon bobo in conscious marketing

Tags

conscious, creation, selling, serving, value

copywriting + spirituality = conscious marketing materials

The calculation is a relatively new one, but it delivers exciting possibilities as we move ahead with a fresh, inspired vision for New Earth leaders who conduct business-on-purpose.

Traditional copywriting is saturated with the intent to get you to do one thing as a consumer; buy. Conscious copywriting is saturated with the intent to get you to do two things as a consumer:

1) consider whether or not the offer resonates with you, and
2) decide for yourself

The purpose of traditional copywriting is solely to sell. The purpose of conscious copywriting is solely to serve via an invitation. There’s no judgment here of right or wrong; good or bad. It’s simply a matter of recognizing that our world of commerce is shifting dramatically from selling to serving with integrity.

Conscious business owners place a high priority on providing real value. They are not content to throw out an offer just to make a buck. The basis for everything they do is truly to be of service, applying their unique combination of life passion & purpose to the mix. So, whether they offer products or services, the emphasis on providing value for what you purchase is of primary importance.

What’s so interesting – and frankly, surprising to many heart-first entrepreneurs – about the shift to serving is that sales aren’t thrown under the bus. No longer limited by the belief that we must choose between service OR success, we can confidently provide quality offerings featured with an evolved language based on core spiritual values to grow thriving businesses.

The current evolutionary/spiritual shift is impacting every facet of life, including business. And as spiritual business owners, we welcome the changes that come with it because it means exploration that is simultaneously created and discovered. How fun is that?! As entrepreneurs, there’s nothing more enticing than a new challenge. We never retreat from the inspiration of innovation. In fact, that’s the environment in which we most shine.

Business and spirituality are perfectly paired because they continually propel each other; one needn’t be compromised for the other. They can harmoniously co-exist. And as the caregivers of this approach, we have front row seats to witness the positive and far-reaching impact of a marketing method that was our own collective, conscious creation.

Beautiful!

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what is “Conscious Copywriting” and why it catapults your business success

10 Tuesday Jan 2017

Posted by charlon bobo in conscious copywriting

≈ 6 Comments

Tags

business success, conscious, copywriting, editcopyproof, heart, marketing, traditional copywriting

‘Conscious Copywriting’ is a divinely-inspired combination of traditional copywriting and heart-based language infused with the spirit of genuine service to promote a product, a business, a person or an idea; and carefully selecting, editing, weaving and constructing those words to objectively invite the reader to take a specific and measurable action. ~Charlon Bobo

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Conscious copywriting assumes that consumers accurately intuit the intent behind your words, and they do. Even when they cannot precisely identify or articulate it, they feel when they’re being “sold” or if your sales agenda lacks integrity. It’s the unspoken energy of words; on an instinctual feeling level, they just know!

Words contain and emanate energy.

As one who is heart- and service-centered yourself, it’s very likely your audience is, as well. Your prospects won’t respond to fear-based, overtly-manipulative or subtly-scheming language, or the vibration attached to them. Why? Because these traditional copywriting tactics are not aligned with the new earth energies of transparency, integrity and authenticity.

When your conscious copywriting captures the attention of prospects with honesty, the intent behind your words has done its job: to leave a positive impression; a resonance of truth and trust for an ongoing relationship.

As consumers, we distinctly remember being delighted by a product or service. As human beings, similarly, we remember being delighted by a genuine connection. Being delighted just feels good. And feeling good produces electric impulses in the brain, releasing chemicals like oxytocin. Based on the results of one study, interestingly, a release of oxytocin increased trust and reduced fear in the test subjects. The level of trust was twice as high as those in the control group!¹(Remember this as you develop your next marketing piece; it’s important.)

What’s the primary difference between traditional copywriting and conscious copywriting?

Conscious copywriting is distinctly different from traditional copywriting in that its primary objective is to serve. Traditional copywriting uses methods intended exclusively to sell, often imploring tactics to accentuate pain or manipulatethe reader to action, as mentioned above. Conscious copywriting is infused with the genuine desire to provide a valuable product or service to enhance and enrich the purchaser’s life. You won’t see slippery sales tactics involved in conscious copywriting. Not only does it not work, it leaves the reader with the sense that you are not a part of their success team.

Whether you write blog posts, articles, special reports, books, eBooks, web site content, tri-fold brochures, sales letters for a product, service or event, or product descriptions, infuse them with heart. How? With the 7 Elemental Facets of Heart-focused Copywriting.

The 7 Elemental Facets of Heart-focused Copywriting to Engage and Enchant your Audience

In my professional journey to uncover the mystery of copywriting techniques that contain pure intent, I discovered the 7 elemental facets of heart-focused content. They became my reliable, go-to foundation. The more I focused on how to align my writing with them, the better they worked. And they will work for you, too. They are:

Be real
Inject your personality
Reveal something personal
Highlight benefits to the reader
Focus on creating a connection
Use language that is fully transparent
Offer products or services intended to truly serve

Business is changing dramatically, and there are many more changes to come. We continue to explore a collaborative, relationship-based business dynamic and there are numerous opportunities to be on the cutting edge of creating the new evolutionary business model. As a conscious business owner it is up to you to be an example of the changing business paradigm, and one key is to incorporate conscious copywriting as you promote your products and services with heart.

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Article contains excerpted content from Spiritual Copywriting Essentials; a 44-page guide and separate companion workbook teaching you step-by-step how to write compelling and heart-based web sites, sales letters, articles, brochures, blog posts + press releases that engage your ideal market, establish credibility, and increase sales.

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