marketing as spell-casting

Tags

agenda, electromagnetic, intent, magic, max spiers, spell, tyranny

(Black) magic is simply the manipulation
of electromagnetic energy with will and intent.

Max Spiers

Marketing can be a dangerous game.

As we craft the words for positioning our products and services for sale, how deeply do we examine our intent behind those words? Are we blindly yet willingly perpetuating the status quo because we think that’s the only way to be successful in business? Are we unknowingly participating in the tyranny of manipulation marketing with personal or professional agendas in attempts to commodify people?

When you look closely at – and feel into – the energetic gridwork of most marketing content within the entrepreneurial world (websites, programs, books, sales pages, ads, campaigns, etc.) you will see and sense a distinct layer; a counter-cross-hatched complexity that is intended to undermine and override one’s sense of what’s right for them… ultimately, yet not surprisingly, for the direct benefit of the marketer.

If you have an agenda – any agenda – you’re spell-casting. You’re using a strategic methodology to get people to do what you want them to do.

Agenda comes in many subtle nuances and it’s often easier to see (and feel) if you know the myriad ways it can show up. If you are using words to cajole, coerce, convert, entice, seduce or even mildly-influence people into taking the actions you place in their path – directing them to your *#)&ing 😳 sales funnel, corraling them into signing up for your mailing list or blogroll, getting them to your latest offering with a “squeeze page” (yes, it’s actually called a “squeeze page” to channel people into taking the action proposed), converting them to an over-priced service based on a fabricated value or offering a free consultation in a seemingly innocuous attempt to assess their value to you – THAT IS MANIPULATION.

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We spell words with letters.
Those words are woven into our marketing content.
That process is the art of spell-casting.

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Opposite Polarities, Same Spectrum

If, according to Max Spiers, black magic is the manipulation of electromagnetic energy with will and intent, then white magic, too, is the manipulation of electromagnetic energy with will and intent. Whatever your agenda – world domination (black) or building a business by commodifying people (white?) – spell-casting IS spell-casting. PERIOD.

The difference with white magic is that we justify our actions by cloaking them in spiritual language like “good,” “light,” “purposeful,” “helping,” “service,” “empowerment,” and create our products and services from this platform. And it is that justification that perpetuates marketing tyranny.

It’s important to understand:

Black energies and white energies
are the polarity ends of THE SAME SPECTRUM.

It’s time to wake up and consciously create AN ENTIRELY NEW SPECTRUM free of our personal influence. Via heightened sensitivities, we now have access to elevated ways of being and living.

We can engage electromagnetic energy from a very different perspective; with the will and intent to have no compromising personal or professional agenda(s). It is only then that the organizing forces of natural attraction have the full range to orchestrate the perfect people, events and synchronicities in the highest interest of all.

This is not an easy exploration, for sure, but it is vital for heart-sourced, purpose-driven, spiritually-inspired, awareness-oriented business owners if we want to BE and PORTRAY in full congruence.

It is essential to eliminate all manipulative agendas from our language, our marketing endeavors, and our everyday practices. And raw examination is the only way to honestly see how we are actively and ongoingly complicit in marketing manipulations. From there we can choose differently.

We have a responsibility to our collaborators, clients and customers because they deserve way better from us than even our very best marketing manipulation. As we consistently hold ourselves to a higher accountability, the agenda-base will become obsolete.

(near) future news headline: conscious entrepreneurs forge a fresh path to eclipse the tyranny of manipulation in marketing

Tags

manipulate, manipulation, marketing, marketing industry, tyranny

The tyranny of marketing manipulation must end.

Traditional marketing tactics based in fear,
coercion & manipulation have no place or purpose
in the businesses of heart-sourced, purpose-driven,
spiritually-inspired, awareness-oriented entrepreneurs.

The days of overt manipulations are over (although we may see and experience remnants for a loooooong while). That was Version 1.0.

Actively dismantling now are the covert marketing manipulations; what I term “next-gen marketing ploys.” They are Version 2.0.

A brief backstory: When the numbers of spiritual seekers surged a few years ago, fresh but equally-ensnaring, manipulative marketing methods were introduced and implemented. Cunning predators saw a golden opportunity to commodify the emerging enlightened masses by using spiritual language and feigned relationship machinations (as only two examples of many) to cash in on the sensitivity and vulnerability of this market. Slippery. Clever. Effective. For awhile.

Now, we are embarking on the path of Version 3.0 in which the entire marketing industry – including peripheral industries like business coaching, advertising + copywriting – is being eclipsed by the infusion of integrity, authenticity, ethics & values to catapult service entrepreneurship onto a new trajectory, because…

The tyranny of marketing manipulation must end.

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As we become more sensitive to issues of genderism, sexism, racism, classism – and all the other -isms – it is time for us as New Earth leaders to increase our awareness and intimately understand that language is an energetic carrier of the truth of our intent. It is an incorruptible frequency. It cannot be faked by even the most adept at manipulation.

We have been enticed and conditioned
to use our businesses as platforms to
commodify people and monetize creativity.

There’s another way. There has to be. On every level, manipulation isn’t working. It is beneath us. It is an outdated model/frequency in all its expressions, whether in business marketing, personal relationships, governments, medical institutions, Wall Street, etc.

People are NOT commodities,
to be coerced in the direction of our
personal or professional agendas.

Personally speaking, I have no desire to cajole, coerce, convert, entice, seduce, talk or even mildly-influence people into ANYTHING. Even the idea makes me nauseous. And it’s not because I am uncomfortable having a pure conversation. I can do that all day long. It makes me ill because people deserve to be met with sovereignty. In my calculations, manipulations + sovereignty don’t compute. When it comes to business, it’s even more true because in business there’s an implied responsibility – at least to me – to model sovereign reverence as it relates to collaborators (customers/clients).

People know what’s right for them. I trust that completely. Why? Because I can do nothing else at this point. Even if it cannibalizes my business success, I have no intention or agenda to steer people in the direction of my *#)&ing 😳 sales funnel, corral them into signing up for my mailing list or convert them to an over-priced service based on a fabricated value.

I. JUST. CAN’T. DO. IT.

If, after a complimentary 30-minute chat, we want to collaborate, we’ll know it. If we don’t, we’ll know that, too, but we will get to that understanding with pure intent, not some fake, formulaic template or energetically-dishonorable scheme that compromises Who We Are in the process.

If we stand true-and-tall in touting ourselves as conscious/spiritual/service entrepreneurs, that reveals via the intent behind our spoken and written words.
 Our words carry the intent. There is no need for a personal or professional agenda. Results/next steps will bubble-up with crystal-clarity. You’ll absolutely know what to do next. The path will be clear. People, events and synchronicities will magnetize to you because that’s the nature of pure intent.

 

Why am I so adamant about treating people as sovereign, who know the truth of themselves to make the purchases that are right for them without my interference or influence?

Two words: personal experience.

Throughout the life of my business, I have been exposed to – and advised by – self-proclaimed “spiritual coaches” and “conscious entrepreneurs” who implemented marketing and sales practices that – according to my moral compass – were way out of energetic integrity. Their tactics contained manipulative qualities, however subtle or cleverly-disguised. And I could always feel that something was misaligned.

Something niggled at me for a very long time before I understood the dynamics of what was happening on an energetic level. Words are precious and they were being used to manipulate the sale. Ewww.
 For whatever reason, that impacted me… deeply. It literally hurt my heart. As a highly sensitive person – and a writer who reverently values the might of words – my entire being revolted.

Unscrupulous marketing practices of ANY flavor
 didn’t work for me then and they won’t work for me now, no matter how many esteemed, 
modern-day marketing, sales or “spiritual” gurus/coaches/experts tout these practices.
 I see through, and feel through, thinly-veiled attempts to sell because I can see and feel the intent in spite of the carefully-chosen words used. 
You probably can, too. Ultimate truth seeps through language via the channel of frequency.

In conclusion…

I plant these words as seeds. I don’t have the answers – or an offer, program, private FB group, elite mastermind, eBook or system – to discover how we get from here to a business marketing utopia in which manipulations of all colors have been emancipated from our cellular structures and we no longer source from that dark well.

All I know is that we don’t need to. Pure intent is our beacon now and I invite you to open-heartedly examine the intent behind the language you use to market your products and services.

I am in that process myself and it has taken me in a direction I never anticipated. It is an all-encompassing endeavor. I had to step away from focusing on my business growth because in this moment, this pursuit – and whatever awaits on the other side of this exploration – entices me to take a much closer look. It feels important.

I envision a time in the near future in which I read this headline in a prominent news outlet: Conscious Entrepreneurs Forge a Fresh Path to Eclipse the Tyranny of Manipulation in Marketing. To that end…

I am turning to fully face this dominant signature
of manipulation to see what else I can
see/do/shift/experience/intuit/extract
from inside the belly-of-the-beast.

I’m going in because the tyranny of marketing manipulation must end. This is my contribution. What’s yours?