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Author Archives: charlon bobo

marketing as spell-casting

21 Friday Jul 2017

Posted by charlon bobo in conscious marketing

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agenda, electromagnetic, intent, magic, max spiers, spell, tyranny

(Black) magic is simply the manipulation
of electromagnetic energy with will and intent.

Max Spiers

Marketing can be a dangerous game.

As we craft the words for positioning our products and services for sale, how deeply do we examine our intent behind those words? Are we blindly yet willingly perpetuating the status quo because we think that’s the only way to be successful in business? Are we unknowingly participating in the tyranny of manipulation marketing with personal or professional agendas in attempts to commodify people?

gridworkWhen you look closely at – and feel into – the energetic gridwork of most marketing content within the entrepreneurial world (websites, programs, books, sales pages, ads, campaigns, etc.) you will see and sense a distinct layer; a counter-cross-hatched complexity that is intended to undermine and override one’s sense of what’s right for them… ultimately, yet not surprisingly, for the direct benefit of the marketer.

If you have an agenda – any agenda – you’re spell-casting. You’re using a strategic methodology to get people to do what you want them to do.

agendaAgenda comes in many subtle nuances and it’s often easier to see (and feel) if you know the myriad ways it can show up. If you are using words to cajole, coerce, convert, entice, seduce or even mildly-influence people into taking the actions you place in their path – directing them to your *#)&ing 😳 sales funnel, corraling them into signing up for your mailing list or blogroll, getting them to your latest offering with a “squeeze page” (yes, it’s actually called a “squeeze page” to channel people into taking the action proposed), converting them to an over-priced service based on a fabricated value or offering a free consultation in a seemingly innocuous attempt to assess their value to you – THAT IS MANIPULATION.


We spell words with letters.
Those words are woven into our marketing content.
That process is the art of spell-casting.



Opposite Polarities, Same Spectrum

If, according to Max Spiers, black magic is the manipulation of electromagnetic energy with will and intent, then white magic, too, is the manipulation of electromagnetic energy with will and intent. Whatever your agenda – world domination (black) or building a business by commodifying people (white?) – spell-casting IS spell-casting. PERIOD.

white magicThe difference with white magic is that we justify our actions by cloaking them in spiritual language like “good,” “light,” “purposeful,” “helping,” “service,” “empowerment,” and create our products and services from this platform. And it is that justification that perpetuates marketing tyranny.

It’s important to understand:

Black energies and white energies
are the polarity ends of THE SAME SPECTRUM.

It’s time to wake up and consciously create AN ENTIRELY NEW SPECTRUM free of our personal influence. Via heightened sensitivities, we now have access to elevated ways of being and living.

We can engage electromagnetic energy from a very different perspective; with the will and intent to have no compromising personal or professional agenda(s). It is only then that the organizing forces of natural attraction have the full range to orchestrate the perfect people, events and synchronicities in the highest interest of all.

conscious creationThis is not an easy exploration, for sure, but it is vital for heart-sourced, purpose-driven, spiritually-inspired, awareness-oriented business owners if we want to BE and PORTRAY in full congruence.

It is essential to eliminate all manipulative agendas from our language, our marketing endeavors, and our everyday practices. And raw examination is the only way to honestly see how we are actively and ongoingly complicit in marketing manipulations. From there we can choose differently.

We have a responsibility to our collaborators, clients and customers because they deserve way better from us than even our very best marketing manipulation. As we consistently hold ourselves to a higher accountability, the agenda-base will become obsolete.

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(near) future news headline: conscious entrepreneurs forge a fresh path to eclipse the tyranny of manipulation in marketing

13 Thursday Jul 2017

Posted by charlon bobo in conscious marketing

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manipulate, manipulation, marketing, marketing industry, tyranny

The tyranny of marketing manipulation must end.

Traditional marketing tactics based in fear,
coercion & manipulation have no place or purpose
in the businesses of heart-sourced, purpose-driven,
spiritually-inspired, awareness-oriented entrepreneurs.


The days of overt manipulations are over (although we may see and experience remnants for a loooooong while). That was Version 1.0.

Actively dismantling now are the covert marketing manipulations; what I term “next-gen marketing ploys.” They are Version 2.0.

A brief backstory: When the numbers of spiritual seekers surged a few years ago, fresh but equally-ensnaring, manipulative marketing methods were introduced and implemented. Cunning predators saw a golden opportunity to commodify the emerging enlightened masses by using spiritual language and feigned relationship machinations (as only two examples of many) to cash in on the sensitivity and vulnerability of this market. Slippery. Clever. Effective. For awhile.

Now, we are embarking on the path of Version 3.0 in which the entire marketing industry – including peripheral industries like business coaching, advertising + copywriting – is being eclipsed by the infusion of integrity, authenticity, ethics & values to catapult service entrepreneurship onto a new trajectory, because…

The tyranny of marketing manipulation must end.

no tyranny


 

As we become more sensitive to issues of genderism, sexism, racism, classism – and all the other -isms – it is time for us as New Earth leaders to increase our awareness and intimately understand that language is an energetic carrier of the truth of our intent. It is an incorruptible frequency. It cannot be faked by even the most adept at manipulation.

We have been enticed and conditioned
to use our businesses as platforms to
commodify people and monetize creativity.


There’s another way. There has to be. On every level, manipulation isn’t working. It is beneath us. It is an outdated model/frequency in all its expressions, whether in business marketing, personal relationships, governments, medical institutions, Wall Street, etc.

People are NOT commodities,
to be coerced in the direction of our
personal or professional agendas.

Personally speaking, I have no desire to cajole, coerce, convert, entice, seduce, talk or even mildly-influence people into ANYTHING. Even the idea makes me nauseous. And it’s not because I am uncomfortable having a pure conversation. I can do that all day long. It makes me ill because people deserve to be met with sovereignty. In my calculations, manipulations + sovereignty don’t compute. When it comes to business, it’s even more true because in business there’s an implied responsibility – at least to me – to model sovereign reverence as it relates to collaborators (customers/clients).

People know what’s right for them. I trust that completely. Why? Because I can do nothing else at this point. Even if it cannibalizes my business success, I have no intention or agenda to steer people in the direction of my *#)&ing 😳 sales funnel, corral them into signing up for my mailing list or convert them to an over-priced service based on a fabricated value.

I. JUST. CAN’T. DO. IT.

If, after a complimentary 30-minute chat, we want to collaborate, we’ll know it. If we don’t, we’ll know that, too, but we will get to that understanding with pure intent, not some fake, formulaic template or energetically-dishonorable scheme that compromises Who We Are in the process.

If we stand true-and-tall in touting ourselves as conscious/spiritual/service entrepreneurs, that reveals via the intent behind our spoken and written words.
 Our words carry the intent. There is no need for a personal or professional agenda. Results/next steps will bubble-up with crystal-clarity. You’ll absolutely know what to do next. The path will be clear. People, events and synchronicities will magnetize to you because that’s the nature of pure intent.

meme – resonance

 


Why am I so adamant about treating people as sovereign, who know the truth of themselves to make the purchases that are right for them without my interference or influence?

Two words: personal experience.

Throughout the life of my business, I have been exposed to – and advised by – self-proclaimed “spiritual coaches” and “conscious entrepreneurs” who implemented marketing and sales practices that – according to my moral compass – were way out of energetic integrity. Their tactics contained manipulative qualities, however subtle or cleverly-disguised. And I could always feel that something was misaligned.

wordsSomething niggled at me for a very long time before I understood the dynamics of what was happening on an energetic level. Words are precious and they were being used to manipulate the sale. Ewww.
 For whatever reason, that impacted me… deeply. It literally hurt my heart. As a highly sensitive person – and a writer who reverently values the might of words – my entire being revolted.

Unscrupulous marketing practices of ANY flavor
 didn’t work for me then and they won’t work for me now, no matter how many esteemed, 
modern-day marketing, sales or “spiritual” gurus/coaches/experts tout these practices.
 I see through, and feel through, thinly-veiled attempts to sell because I can see and feel the intent in spite of the carefully-chosen words used. 
You probably can, too. Ultimate truth seeps through language via the channel of frequency.

In conclusion…

seedlingI plant these words as seeds. I don’t have the answers – or an offer, program, private FB group, elite mastermind, eBook or system – to discover how we get from here to a business marketing utopia in which manipulations of all colors have been emancipated from our cellular structures and we no longer source from that dark well.

All I know is that we don’t need to. Pure intent is our beacon now and I invite you to open-heartedly examine the intent behind the language you use to market your products and services.

I am in that process myself and it has taken me in a direction I never anticipated. It is an all-encompassing endeavor. I had to step away from focusing on my business growth because in this moment, this pursuit – and whatever awaits on the other side of this exploration – entices me to take a much closer look. It feels important.

newspaper editedI envision a time in the near future in which I read this headline in a prominent news outlet: Conscious Entrepreneurs Forge a Fresh Path to Eclipse the Tyranny of Manipulation in Marketing. To that end…


I am turning to fully face this dominant signature
of manipulation to see what else I can
see/do/shift/experience/intuit/extract
from inside the belly-of-the-beast.


I’m going in because the tyranny of marketing manipulation must end.
This is my contribution. What’s yours?

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the ‘aligned female’ shape-shifts business based on innate feminine gifts

11 Sunday Jun 2017

Posted by charlon bobo in conscious business

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#CharlonBobo, aligned woman, female, feminine

bw womenEntrepreneurship continues to shift dramatically. Increasingly, the aligned female influence in business cannot be ignored. The feminine:

  • brings a sense of community to business
  • is cooperative because we know that is the road to thriving
  • achieves results by nurturing others
  • wants all members of our tribe to succeed
  • encourages others
  • challenges others with love
  • champions others with kind accountability methods
  • celebrates milestones and goal attainment

There is no doubt—with the shifting business paradigm in full swing—women have made a powerful impression and will continue to do so. Our innate gifts as birthers of new ideology will change the face of entrepreneurship so much that soon the old façade won’t be recognizable. It’s the New Earth age and we’re the luminaries.

Allowing intuition, spirituality and pure intent to guide us, we’re in a very powerful position to creative positive and lasting change. The way business is conducted will never be the same.

Now, let’s return to the reference of ‘aligned female’ and elaborate for the fullest understanding.

higher selfBeing born – or identifying with being – female does not an empowered woman make!

It’s vital to understand that being strong, allowing the feminine divine to be honored in our words, thoughts and actions, referring to ourselves as “conscious,” embracing our roles as leaders and visionaries, and intentionally creating our lives, is a journey… the journey of a lifetime.

The aligned woman is so much more than female. She:

  • has a vested interest in bringing her best to everything she does
  • willingly surrenders her plan to the wisdom of the Universe, when it’s appropriate for her to do so
  • commits on every level to the ever-unfolding process of life
  • pushes on with courage, no matter how hard the task
  • walks with herself, if necessary, so as not to dilute her efforts and energy with anything/anyone that might take her off-course
  • graciously serves others in accordance with her inner wisdom guiding her to choose if, when, and how to use her innate talents and gifts
  • models integrity because it’s the core of who she is and how she conducts the business of her life
  • celebrates her unique talents—removing all hindrances to shining brilliantly—because she understands this world benefits from her exceptional contribution
  • is bold in her approach to life because there’s no value in standing for nothing
  • accepts herself as-is, always

Modeling empowered divine femininity has many rewards and it also comprises great responsibility. Wielding power with benevolence requires a solid understanding that true power never attempts to manipulate, dominate or control (or even influence or persuade); only insecurity behaves that way. We are actively defining the future of business with our actions. We are creating something dynamically different.

What is your unique role in this shift and what are the innate gifts you bring to business as an ‘aligned female’?

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Conscious Marketing: shifting the focus from selling to serving (and STILL make $)

29 Monday May 2017

Posted by charlon bobo in conscious marketing

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Tags

conscious, creation, selling, serving, value

copywriting + spirituality = conscious marketing materials

The calculation is a relatively new one, but it delivers exciting possibilities as we move ahead with a fresh, inspired vision for New Earth leaders who conduct business-on-purpose.

Traditional copywriting is saturated with the intent to get you to do one thing as a consumer; buy. Conscious copywriting is saturated with the intent to get you to do two things as a consumer:

1) consider whether or not the offer resonates with you, and
2) decide for yourself

serving with integrityThe purpose of traditional copywriting is solely to sell. The purpose of conscious copywriting is solely to serve via an invitation. There’s no judgment here of right or wrong; good or bad. It’s simply a matter of recognizing that our world of commerce is shifting dramatically from selling to serving with integrity.

Conscious business owners place a high priority on providing real value. They are not content to throw out an offer just to make a buck. The basis for everything they do is truly to be of service, applying their unique combination of life passion & purpose to the mix. So, whether they offer products or services, the emphasis on providing value for what you purchase is of primary importance.

thriving business - money plantWhat’s so interesting – and frankly, surprising to many heart-first entrepreneurs – about the shift to serving is that sales aren’t thrown under the bus. No longer limited by the belief that we must choose between service OR success, we can confidently provide quality offerings featured with an evolved language based on core spiritual values to grow thriving businesses.

The current evolutionary/spiritual shift is impacting every facet of life, including business. And as spiritual business owners, we welcome the changes that come with it because it means exploration that is simultaneously created and discovered. How fun is that?! As entrepreneurs, there’s nothing more enticing than a new challenge. We never retreat from the inspiration of innovation. In fact, that’s the environment in which we most shine.

conscious creationBusiness and spirituality are perfectly paired because they continually propel each other; one needn’t be compromised for the other. They can harmoniously co-exist. And as the caregivers of this approach, we have front row seats to witness the positive and far-reaching impact of a marketing method that was our own collective, conscious creation.

Beautiful!


SHARING GUIDELINES ❣️

Sharing IS caring. I get it! And I appreciate your enthusiasm in sharing this rich content on your website, blog, FB Page, Tumblr, Pinterest, Instagram or any social medium. ✒️ I devote my full heart + being to create this free content so you thrive in your conscious business endeavors. Thank you for your efforts to honor the investments of time, energy, experience + passion required. ✒️ TO SHARE >>> Use links below or you are welcome to quote a brief segment by using quotation marks (” “) and fully crediting EditCopyProof.com with an active link to this Full Article. ✒️

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What is the “know, like and trust factor” and how does it grow your business?

25 Thursday May 2017

Posted by charlon bobo in conscious business

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know, like, relationship, trust

The Know, Like & Trust Factor is a proven marketing component focused on establishing long-term connections with prospects and clients. Customers make initial and ongoing purchasing decisions based on a strong relationship foundation of dependability, respect, mutual understanding and shared history.

The Know, Like & Trust Factor grows your business because once you have established a relationship, you have a long-term champion. Not only are they beneficiaries of your offerings themselves, but most likely, they talk. It’s to your advantage to have them saying that your products or services positively enrich their lives.

The Know, Like and Trust Factor

This relationship-building approach in business is growing exponentially because it works to consistently build loyalty, sales and a solid platform for all future product or service launches.

Customers or clients must have a connection to you on all three levels before they purchase from you and become long-term buyers. You can be in front of prospects for many months before they purchase from you. Experts say that seven or more impressions are required before people feel they know, like and trust you enough to give you their money.

Think about it; it makes sense. The evolution of any relationship takes time to establish and maintain. It may seem odd at first to transfer personal relationship concepts to business connections, but it’s not. Genuine connection to each other is an essential component in any relationship. When we conduct business as an extension of our personal lives and philosophies, this is a no-brainer. It’s simply good business to establish a method by which prospects can get to know, like and trust you as a proven, strategic method of achieving results.

Here’s how to become known, liked and trusted to build long-term client relationships:

  1. Know
    • Be transparent.
    • Share appropriate bits of your personal life.
    • Reveal aspects of your authentic self and your journey.
  2. Like
    • Use humor in your communications when appropriate.
    • Be authentically YOU… always.
    • Use your own voice.
  3. Trust
    • Consistently deliver on all promises.
    • Give content-rich information that is purely philanthropic.
    • Establish that you’re an authority based on measurable results.


Why does this work?
When clients know, like and trust you they:

  • feel comfortable (know)
  • want to support you by purchasing your products and services (like)
  • feel confident in their decision to give you their money and refer you to their family, friends and colleagues (trust)

When prospects feel that you genuinely value the relationship with them–not just their potential purchasing power–they’ll be devoted as long as you maintain the connection.


SHARING GUIDELINES ❣️

Sharing IS caring. I get it! And I appreciate your enthusiasm in sharing this rich content on your website, blog, FB Page, Tumblr, Pinterest, Instagram or any social medium. ✒️ I devote my full heart + being to create this free content so you thrive in your conscious business endeavors. Thank you for your efforts to honor the investments of time, energy, experience + passion required. ✒️ TO SHARE >>> Use links below or you are welcome to quote a brief segment by using quotation marks (” “) and fully crediting EditCopyProof.com with an active link to this Full Article. ✒️

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